Four couples. Three months. Four sets of water-efficiency kits, and hopefully, a whole lot of savings! That’s the premise of the JN Foundation’s latest campaign, which is geared towards reducing water usage in Jamaican households. 

The campaign, which was launched this month, will see four influencer couples utilising the water-efficiency kits in their homes for a period of three months as a means of conserving the valuable resource and reducing their water bills.

The four couples: Basillia and Brian Cuff, Xaundre and Zhara-Marie Mohansingh, Sasha and Rory Ebanks and Romaine and Elizabeth Virgo will install the kits in their homes and implement the tips from the JN Foundation’s Water Project Homeowners’ guide to water use efficiency, to monitor changes in their water bills over the duration of the campaign. Each kit comprises of a showerhead, aerators for the kitchen and bathroom sinks and a toilet leak detector.

For the Cuffs, this is an excited endeavour, which they’re hoping will not only assist them in reducing their water bill, but will also help them to teach their young children about water conversation.

“I’m excited about learning and spreading the knowledge surrounding water conservation. It is something we practice and emphasize in our home, especially with two children running around who know how to turn pipes on,” said Basillia. “I think this project will help us to zoom in on those little things we do, that we don’t pay much attention to, that add up over time
on our bills.”

She noted that the family now spends about $8,000 on their water bill, each month. “I honestly feel like this project will be eye opening for many of us, and rewarding, when the bills begin to reflect the reduction.”

For Zhara Mohansingh, the JN Foundation Water Project is game changing. “It’s not just practical but helps with a mindset shift which is critical if we desire change. Cutting down on any bill is a good idea for my pocket and I’m excited to see how the practices will help us to stay under budget as we try to stay afloat in such harsh economic conditions.”

Claudine Allen, general manager of the JN Foundation, said the main goal of the campaign is to encourage water adaptation measures and encourage efficient water usage across all sectors of society. The initiative falls under Water Project Jamaica, which was started in 2017 as a joint collaboration with the JN Bank, JN Foundation, the Climate Investment Funds (CIF), the Pilot Program for Climate Resilience (PPCR), the Inter-American Development Bank (IDB) and IDB Lab.

“Our hope is that the results of the programme will encourage more Jamaicans to adapt these water conservation strategies in their homes as a way of conserving on their water consumption and cutting down their water bills,” Miss Allen said. “With the help of our influencer couples, we hope to reach more Jamaicans with this message of conservation.”

Data show that a typical single-family home in Jamaica uses between 3,000 and 5,000 gallons of water per month, with about 10 per cent being wasted. Water saving devices and good conservation practices can reduce water consumption by as much as 30 per cent.

Miss Allen further noted that the JN Foundation wants to emphasise the value of water, whether in homes, schools, businesses or communities. “We want everyone to take the message of water conservation and efficient water use as a part of valuing water,” she remarked.

The JN Foundation, under its Water Project, has implemented similar water conservation initiatives in several households and institutions in the past, reaping great success.

In 2021, a rainwater harvesting system and water-efficiency devices were donated to the Wortley Home for Girls in Kingston, which saw the institution reducing its water bill by at least 50 per percent less than a year later.

The donation comprised 12 water-efficiency kits and the rainwater harvesting system, which included piping and guttering, as well as a tank donated by entertainer and The Jamaica National Group brand ambassador Agent Sasco.

Similarly, in 2018, several St Catherine residents, who received water-efficiency kits from JN also reported significant reductions in their water consumption and subsequent water bills.

One family in Portsmount, St Catherine saw a massive 700 per cent reduction in just three months. Their water bill moved from $16,000 monthly to $2,000 per month.

To learn more about the JN Foundation’s Water Project, please visit Also, follow @jnfoundation on all socials for more about the campaign.

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